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中国首推"国家品牌体验日" 感受洋河匠心酿造和逐梦之旅

从开创绵柔白酒新标准,到引领健康白酒升级;从国内老八大名酒,到国际新八大名酒;从昔日寻求突围的困顿酒厂,到如今全国扩张的白酒集团…… 多年来,洋河创造了一个又一个行业高度。2016年底,洋河又以健康品质、工匠精神、勇于创新等独特品质,成为首批进入“CCTV国家品牌计划”的白酒企业。那么,是什么原因让洋河取得了如此瞩目的成就?

2017NIAN2YUE23RIZHI24RI,ZHONGGUOJINGJIWANGJIZHEGENSUIXINHUASHEDENG15JIAZHONGYANGZHULIUMEITIZUCHENGDECAIFANGTUAN,YABOAppXIAZAILEYANGMEIYANGHETIYANZHILVHUODONG,ZOUJINYANGHEGUFEN(81.700, -1.31, -1.58%)YITANJIUJING。

见证荣耀:从酿酒小镇到酒都新城

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JULEJIE,ZHEIGUIGONGYUYANGHEGUFENJIANLIDEQUANYUANTIANJIZHI,GAIZHIDUGULIBUTONGGANGWEIDEYUANGONG,ZAIGONGZUOZHONGBUDUANYOUHUALIUCHENG,QUANYUANGAIJIN,CHIXUGAIJIN,ZUIZHONGTONGGUOLEIJIDEGAIJIN,LAISHIXIANLECHUANGXINDEFEIYUE。

ZAITAOTANKUQU,JIZHEJIANDAODESHIYIPIANBACHUANGSICENGDANTIJIANZHU,KUQUNEI,HONGBUZHAKOU,CHUMANYANGHEJIUDETAOTANYIPAIPAILIEDUIQIZHONG,YUWEIZHUANGGUAN。JUJIESHAO,YANGHECHANYEYUANGUIHUAJIANSHESANGETAOTANKU,YANQIANJIANDAODEZHISHI1HAOTAOTANKU,YU2011NIANJIANCHENG,JIANZHUMIANJIDA6.8WANPINGFANGMI,CUNFANGLE3WANZHICHUJIUTAOTAN,MUQIANSHISHIJIESHANGZUIDADEDANTITAOTANCHUJIUKUQU。

YANGHEGONGZUORENYUANHAIJIESHAO,CAIYONGTAOTANCHUJIU,SHIZHONGGUOCHUANTONGBAIJIUCUNCHUDEJINGYANCHUANCHENG。TAOTANCHUJIUYOUZHUDUOHAOCHU,BIRUCUICHENHECUJINBAIJIULAOSHU;CHANSHENGYANGHUAFANYING,KOUGANMIANROUCHUNHE;TAOTANHAIHANYOUXUDUODUIRENTIYOUYIDEWEILIANGYUANSU。ZONGZHI,TAOTANSHICHUCUNBAIJIUDEZUIJIARONGQI,TAOTANCHUJIUYESHIYANGHEJIUKOUGANMIANROUDEAOMIZHIYI。

ZHIDEYITIDESHI,ZAICANGUANLEPOJUTESEDECUNFANGNIANDAIBAIJIUSHOUZANGDEBAIJIUYINXINGHOU,NIANGJIUCHEJIANDEWANKOUJIAOCHIQUNZUIWEIYINRENZHUMU。

匠心独运:从工匠精神到引领创新

YANGHEJIU,XINGYUSUITANG,LONGSHENGYUMINGQING,JUJINYIYOUQIANNIANLISHI。1979NIANCENGRUXUANZHONGGUO“BADAMINGJIU”,BINGLIANXUSANJIECHANLIAN“ZHONGGUOMINGJIU”CHENGHAO。ERSHUANGGOUJIU,BUJINHUODELEZHONGGUOMINGJIUCHENGHAO,HAIZAI1955NIANJIUBEIDIYIJIENIANGJIUGONGYEDAHUIPINGWEIJIADENGJIAJIUDIYIMING。YANGHEGUFENSHIWEIYIYONGYOULIANGGE“ZHONGHUALAOZIHAO”ZHUMINGPINPAIDEBAIJIUQIYE。

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ZHENGSHIYINWEIYANGHERENDUIGONGJIANGJINGSHENDEJIANSHOU,SHOUZHENGCHUQI,BUDUANGAIJIN,CAISHIDEYANGHEDEFAZHAN“TIJIERBUWEN”,BUDUANPANDENGJISHUGAOFENG。2003NIAN,TONGGUODUONIANDEKEYANGONGGUAN,YANGHETUPOLEBAIJIUXIANGXINGFENLEICHUANTONG,SHOUCHUANGYIWEIWEIZHUDEMIANROUXINGBAIJIUZHILIANGXINFENGGE;2008NIAN,《DILIBIAOZHICHANPINYANGHEDAQUJIU》JIANG“MIANROUXING”ZUOWEIYANGHEBAIJIUDETEYOULEIXINGXIERUGUOJIABIAOZHUN,BINGLVHUOQUANGUOBAIJIUZHILIANGDAJIANG。

SUIRANZAIBAIJIUGONGYEHUAGUOCHENGZHONG,YANGHEJIUJINRULEBIAOZHUNHUASHENGCHANLIUCHENG,DANSHICHUANTONGBAIJIUNIANGZAOGONGYI,NIANGJIUSHIFUDEZUOYONGYIRANBUKETIDAI。YANGHEDEDUTENIANGZAOGONGYI,YESHITONGGUOLAOSHIFUMENDECHUANBANGDAI,YIZHICHUANCHENGZHIJIN。

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CIWAI,YANGHEZAIYINLINGBAIJIUXINGYECHUANGXINSHENGJISHANGYECONGWEIZHIBU。

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逐梦之旅:从国家品牌到海外战略

ZHENGSHIDUONIANLAIJIANCHIBAIJIUJISHUGEXIN,CHIXUGUANZHUPINZHIHEJIANKANGXUQIU,CAISHIDEYANGHEBEISHOUGUONEIXIAOFEIZHEDEXIAI,CHENGWEIGUANGSHOURENKEDEBAIJIUPINPAI、GUOMINPINPAI。

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洋河是民族的 也是世界的

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RUJIN,BUSHAOXIFANGRENRENWEIZHONGGUOBAIJIUJIUDUGAO,KOUGANBUHAO;RANERHUANWEIXIANGXIANG,PIJIUJINRUZHONGGUOZHICHU,BUYESHIKOUGANNANYIJIESHOUMA,ZUIZHONGBUYESHIFUHUOLEXIAOFEIZHEDEXIN?YUANYINHEZAI?

ZAIZHONGGUOBAIJIUHAIWAIZHANLVESHANG,YANGHEDEZHONGGUOYUANSUSHIJIEBIAODAZHIDEZANSHANG,YUCITONGSHI,YEXUYAOZENGQIANGMINZUPINPAIDEZIXINXIN,YINWEIHAODONGXIYEXUYAORENDONG。

MUQIAN,ZAIYIDAIYILUGUOJIAZHANLVEDAIDONGXIA,ZHONGGUOQIYEJIJIBUJUHAIWAI,BAIJIUQIYEYEBULIWAI。JUXI,2017NIAN,YANGHEJIANGJINRU100GEGUOJIAYUDIQUDEXIAOSHOUWANGLUO。

SHISHISHANG,WOMENKEYIKANDAO,XUDUOZHONGGUODUCHUANGDEDONGXI,ZAIGUOJISHANGDEYINGXIANGBUDANBUXIAO,FANERYUELAIYUEDA,QIZHONGYUANYINZHIDEGUANZHU。JUSHUO,WUSHUDEFENSIBIANJIWUDAZHOU,SHUFABEIXIFANGRENCHENGZANWEI“YIZHONGZHIYI”,ZHENJIUZAIGUOJISHANGPOSHOUHUANYING,MEIGUOYOUYONGDUIDEZHONGYIBAGUAN,YECENGZAILIYUEAOYUNHUIYINQIHONGDONG;ZUIJINTINGSHUO,ZHONGGUOCAIYEZAIZHENGFUMEIGUOJUNRENDEWEI,JINNIANLAI,HAICHUXIANYIGUXUEXIHANZIHEZHONGGUOCHUANTONGWENHUADERECHAO。

ZHIYAOSHIHAODONGXI,SHIBUFENMINZUDE,HUOXUQUESHAODESHICHUANBODEJIQIAO,QUESHAODESHIGENGDUODEJIECHU、TIYANYUGANZHI。

YANGHEYOUYIZEJIAYUHUXIAODEGUANGGAO:“YIGEMENGXIANG,LIANGGEMENGXIANG,SANGEMENGXIANG,QIANWANYIGEMENGXIANG!”XIANGXINYOUYITIAN,YANGHEZAIQUANQIUBOSAGENGDUOMENGXIANG。

洋河是民族的,也必将是世界的。

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